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LA Fashion Week

By some lucky coincidence I got hooked up with an event coordinator for LA Fashion Week and got invited to shoot the opening event on Saturday, March 8 2008. The event took place in Club Ritual (1743 N. Cahuenga Blvd, Hollywood, CA) and lasted approximately from 11amp till 3pm.
The show featured 9 local designers.
It was my first ever chance to shoot the real fashion show, so I got a bit nervous, even though it was a relatively small scale. I recharged all the batteries (found out that one of the canon spares was dead in the process:-() and prepared all my usual location stuff. Helen kindly agreed to accompany me, even though she had to get out of her previous engagements.
North Hollywood is a relatively short drive (under 40 min without traffic), and we arrived promptly and even managed to get a nice parking spot not far away from the club.
The club itself was rather dark, with the impromptu catwalk and a huge disco ball right smack in the middle of it, so all the models had to maneuver their way around it. It also created some undesired background and and caused ugly oval shadows. I was glad I brought my PW-controlled sunpaks. I started with one yet in the middle of the show I realized I'm losing a lot of action in the back and added a second one, attaching the unspreaded light-stand to a pillar with two runs of gaffer tape.
After the show some girls asked me to take their picture separately. We found a nicely lit place in the bar area (huge skylight) by the wall fountain and take a few pictures simply with the speedlight as a fill. For some reason we got attention from the crowd, and several more models asked for their pictures to be taken there, too. In the end, these last 30 minutes turned out to be more fun that the whole show.
I hope I made some connections - I was never asked for so many business cards before. Helen did pretty well too. She started to help the event organizer, and then ended up to be a personal shopper/stylist for some spoke ladies. Everyone loved her, and she even got some nice presents from the designers (she confessed to me later that her gift bag would cost more than $300 should we pay for all that). She also managed to snap a few shots from the DJ booth with my 2d body and 70-200 + 580EXII attached to it.
We brought home some 1,700-odd frames, spread across 4 CF cards.
The culling process took down this number down to 1,100. I could easily trim it down more, but I wanted all the designers and all the models to get something out of this, so I left pretty much all good unique pictures be.
I also filtered a hundred of especially nice shots into a separate gallery.

Now, yo'll're dying for some pikchas, right?

1. Club Ritual, where the event took place:

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2. Red carpet, TV interviews, the works (btw, it was my Helen who helped to pick up the dress for her - and no, this is NOT p4r1s h1lt0n:)

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3. Despite the event's small scale, the place was packed with the people lugging some heavy metal (however only me and another older guy brought the external lights;-)

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4. Model Stephanie Simpson on the catwalk (this is one of the Helen's shots with 70-200):

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.. to be continued...
 
... Part Deux ...

5. Runway moment...

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6. Models lined up backstage to go for a run:

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7. Model Randa Ham used her 13 years of modeling experience to turn the enemy into a friend. Instead of trying to avoid the low-hanging disco ball the used it as her prop. The crowd roared :)

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8. Talk about the lack of attitude:

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... almost done....
 
Part Deux: Tuesday Night with Karl Kani

Despite the fluke with NBC I got invited to shoot another part of LA Fashion Week, which I did last night. Of course, everything and everybody was fashionably late, so instead of being done by 11 I left after midnight. Still managed to process and upload few hundred pics.

I tried to shoot f/4, set up my sunpaks to cover the catwalk in a cross fire, but in the end I made a mistake with positioning myself on a side instead of being directly in front of the L- shaped catwalk:-( It was only one designer, crowd was very think, so I didn't have a chance to recover:-(. Oh well... Still passed away a few more business cards, some even to people who were on the red carpet (I didn't bug them, they approached me first:).

Below is a short sample.

Oh, and I got a few Saturday pics purchased - at least got the parking fees covered. Gas is still in red though:)

1 Red Carpet:

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2. Model Randa Ham

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3. Some random girls in the crowd

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4. Stars of the evening: designer Karl Kani and model Randa Ham:

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... to be continued ...
 

Asher Kelman

OPF Owner/Editor-in-Chief
Nikolai, you are lucky to have got away with more flashes! wehre there no other Canon photographers who could trigger you other flash?

Also, I see you have a unique perspective. Did they force you to be low because of the official videographer was behind you??

Asher
 
Nikolai, you are lucky to have got away with more flashes! wehre there no other Canon photographers who could trigger you other flash?
There were plenty more other Canonites and Nikonians (I'm not talking about people toting P&S), but they all used speedlights. On Saturday there was one guy with PW-controlled AC light, but we immediately discussed the channels and never interfered. On Tuesday there were no other PW-controlled lights at all, so the whole bandwidth was mine:)

Also, I see you have a unique perspective. Did they force you to be low because of the official videographer was behind you??
Asher
It was mostly by choice, but yes, I wanted to get close, and the only way to get close was to get low. There were no "official" anybody, it was simply a matter of common/professional courtesy.

Thanks for looking and commenting!
 
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