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Old February 5th, 2008, 02:37 PM
Asher Kelman Asher Kelman is offline
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Join Date: Apr 2006
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Nikolai,

There are two ways that advances will come to us. One is from the top of the lines where the market is tiny and the technology has to be recovered with few customers.

However, the second method is surprising in that companies can indeed put out to the massive consumer digicam market advances that will be startling. By putting the cutting edge algorithms in a chip allows the work of the greatest creators to be commoditized.

This is a revolutionary approach to mass marketing, where modest gear can indeed pay handsomely for the massive R&D. TI simply devotes themselves to packing their inventions into chips that others can use. Think of them as commodity Digic chips but made by Texas Instruments and others.

Asher
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