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Old September 22nd, 2008, 09:38 PM
Asher Kelman Asher Kelman is online now
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Default Leica and Phase One in bed in getting out the Leica S flagship!

Guess what, the software side this time comes with the cooperation of Phase One! That also infers that Leica might make lenses for the Phase One (Mamiya body) camera.



2SEP 20 2008
LEICA CAMERA AG AND PHASE ONE CONCLUDE STRATEGIC ALLIANCE

Leica Camera AG and Phase One A/S have agreed to enter into a long-term strategic alliance. Both companies are in mutual agreement on the terms of close future cooperation in the technical development and marketing of premium products for the professional photography segment. The objective is to offer photographers innovative high-end solutions that guarantee the greatest possible creative freedom and set standards in terms of performance, quality and technological maturity. Close cooperation has also been decided upon for the expansion of effective service and marketing structures.

The CEO of Leica Camera AG, Dr Andreas Kaufmann, welcomes the collaboration with Phase One: 'Our two companies are an outstanding match for each other due to the similarity of their corporate cultures, their extraordinary innovative strengths and their dedication to absolute quality. We complement each other very well, particularly in the marketing segment. This will enable Leica to establish a strong and sustainable position at the leading edge of the professional segment. Together with Phase One we will soon be able to begin offering professional customers a new range of products and services.'
Read more here.

Asher
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Old September 23rd, 2008, 08:58 AM
Michael Seltzer Michael Seltzer is offline
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Sounds exciting. I fear for Mamiya, however.
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