First, in the shoot, try to use as large a light as possible and have the bride's skin freshly powdered and have thin tissues to blot the skin gently without removing makeup. Also some more powder to touch up as needed. The key light should again be as large as you can make it unless you also want crisp shadows. I'd always sin on the side of the more gentle sculpting with larger lights. However, it's hardly practical to be able to control highlights at the time of shooting in every case where a wedding has numerous key locations.
First, duplicate that layer and try one or more of the following:
- Use highlight shadow command to tame highlights
- use curves to bring down the brightness, just under what you think is needed.
- Sample skin nearby and add a layer with that color, set to darken at ~ 3-7% and then add noise to simulate skin: filter-noise-add noise.
- Use the healing brush to bring in color and texture from the neighboring good skin
- try this or this tutorial
Then make a mask of that area and paint black all the parts that were fine to begin with. At the junction with the area being changed, reduce the percent of the brush to 15% and only allow a gradual transition. If you make a mistake, just repaint with white into the mask square, to the right of the icon for the picture in the layers palette.
The amount of change needed is really minimal, only just enough to get the lower part of the face to dominate. Hope this helps!
Asher