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  #1  
Old February 3rd, 2014, 07:04 PM
Asher Kelman Asher Kelman is offline
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Default Can Hasselblad be trusted to invest in their MF?

Hasselblad, having fired it's CEO for their blunders with designer jackets for Sony cameras, now presents the Sony full frame 24MP DSLR decorated with fancy lettering and Hasselblad decor. When they do this, it shows a lack of focus on their main market, the professional and serious prosumers who want a superbly well-integrated system. To me this is a serious failure to respect their own we-esteemed iconic brand name and represents a drift towards a gross disrespect of professional and their own sense of worth! So they'll sell some of these recovered $2700 Sony cameras for $8500 with a 24-70 lens and a plastic case, like a small box for fishing tackle, which takes the camera and an iPad. How further out of touch can they be?

Imagine if instead they put their energies to where it has strength, the MF camera and offer us a 50 MP option at a competitive price, we'd all be better off.

Asher
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  #2  
Old February 3rd, 2014, 09:50 PM
Jerome Marot Jerome Marot is offline
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Hasselblad new "luxury" cameras may seem bizarre, but I don't think we have enough information about their intended market to have a reasoned opinion about them. There are plenty of people with more money than taste.

As to the MF line of cameras, a version with the 50 mpix cmos sensor has just been announced, so there are new developments in that line of products. The rumours about Hasselblad losing ground in the MF format date back to the presentation of the H5D, which looked too similar to the H4D. Internet pundits expected Hasselblad to match the competition with a touch screen and a 80 mpix back. The truth is, however, that Hasselblad invested lots of money in the H5D, which is a much more extensive redesign than it appears from the outside and also issued new lenses: the HCD 24 and macro adapter where presented at the same time. Apparently, 2013 was spend moving the manufacture of the camera bodies from Japan back to Sweden.

As to "competitive price", the H5D-40 is the entry level. The announced cmos sensor camera is not likely to be cheap if one considers how much Phase One wants for the IQ250.
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Old February 3rd, 2014, 10:30 PM
Charles L Webster Charles L Webster is offline
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The triumph of style over substance. Sony has been going down that road for years.
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Old February 4th, 2014, 12:10 AM
Asher Kelman Asher Kelman is offline
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Quote:
Originally Posted by Charles L Webster View Post
The triumph of style over substance. Sony has been going down that road for years.
Well, Sony sells the 24MP camera for some $2700. It seems bizarre to spend and extra $5,000 or more, jut to have Hasselblad stamped on it! At least, when one buys a Lamborghini, it has its own unique engine for the extra cash one has to pay for it! Sony actually offers excellent value. The A7 actually must be one of the most efficiently designed cameras built today and for a reasonable price. I'd love to see Hasselblad sell those with its badge on, but for the same price. The more bodies, then the faster e mount lenses for the body will appear. Expensive versions do not actually expand the market for the camera.

Asher
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Old February 4th, 2014, 01:13 AM
Jerome Marot Jerome Marot is offline
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Quote:
Originally Posted by Asher Kelman View Post
Well, Sony sells the 24MP camera for some $2700. It seems bizarre to spend and extra $5,000 or more, jut to have Hasselblad stamped on it!

Your calculation omits the price of the included 24-70 lens, about 2000$. Actually, the HV markup is noticeably less in percentage than the Lunar and Stellar markup.

It is still a bizarre marketing move from Hasselblad and Sony, but I am not a specialist in the marketing of luxury goods.
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  #6  
Old February 5th, 2014, 02:25 PM
Theodoros Fotometria Theodoros Fotometria is offline
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Quote:
Originally Posted by Charles L Webster View Post
The triumph of style over substance. Sony has been going down that road for years.
Well said!
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  #7  
Old February 5th, 2014, 02:36 PM
Theodoros Fotometria Theodoros Fotometria is offline
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Hassy is the "commit suicide" model… They had "the world in their pocket" and just turned their back to it….
1. They closed a system open to everyone…
2. They stopped selling their backs to other cameras (when they turned CFs to CFVs)
3. They didn't even offer compatibility inside the system… you can't keep the body and only change the back nor you can do the opposite
4. They "blocked" people from buying parts of the system, or keeping parts of their own.

If you don't share… then you're not "shared", as simple as that!
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