Asher Kelman
OPF Owner/Editor-in-Chief
I will post here the evolving details of the mechanics of the exhibition.
LOCATION: The Studios right adjacent to PARIS PHOTO LA: Raleigh Studios, Hollywood, across from Paramount Studios. We plan to have a shuttle bust for the tiny distance. Wine of allowed.
DATE: May 1-3 2015
SPACE: 84 linear feet of wall space total, 10 ft high
CURATING: I have the advice of gallery owners experienced in art sales.
COST: I have to cover space, extra lights chairs and the like. I will come up with a formula of a percent of sales plus a figure for every 2ft of 10ft high wall space. It will be very reasonable. If you really can't afford it and the work is fabulous, then we could work out something for you. If more folk participate, the costs plunge. I estimate the following plus 30% of sales to cover costs of sales assistants.
2ft wide 300
3ft wide 450
4ft wide 560
5ft wide 710
6ft wide 890
8ft wide 1340
10ft wide 1530
These prices are one's I will personally guarantee. If we get a good response, then we might be able to lower costs even more. I will also look into a Kickstarted campaign too.
Matting, framing, mounting on Dibond, printing postcards, etc done at actual cost and charged to you, but the prices will be provided in advance.
Look at http://lodima.corg - Archival materials - I am considering having them do all our work as the quality is high and the prices are very good.
POSTCARDS: If images are received in time, we will have postcards from each Photographer with their bio on the back. I'll find our prices. Any suggestions, PM me.
FRAMING: Can be done locally here in LA if you wish. Pictures need to be signed, matted if small and have a number in the series and a statement that these will not be offered online for less than the exhibition prices.
Extra large pictures will need to be signed with edition number and mailed in a cardboard tube.
I will seek good prices for mattes and frames here.
BIO & Artist's Statement: write this out now so they are ready to go.
RETURN SHIPPING: At cost, payable in advance.
FURTHER EXHIBITION OPPORTUNITY: If at all possible, and I have the backing of photographers, we'll also present the pictures in other locations and shows.
INSURANCE: Have your expensive pictures insured if you can in the mail. I will look into costs of insuring the pictures, (for reprinting and framing costs), while they are in my custody and hopefully costs are not beyond my reach.
MAILING LIST: We will advertise the show and also I plan to mail out invitations.
EXPECTED PROFIT: Last year about 70 photographers bought space at ~ $3500 or more for 8 linear feet 10 ft high. About a 1/3 or so are claimed to have made a profit. About 60% are said to be happy and at least one guy is miffed to the nth as he is well established and only sold one picture. So this is part of an identity building process and with subsequent shows and the build up of a following, I expect we will get a good following given the quality and diversity of the work submitted to date.
OMISSIONS: If I have left out a topic that's significant, bring it to my attention.
Private PM's welcomed, public comments allowed too
Asher
LOCATION: The Studios right adjacent to PARIS PHOTO LA: Raleigh Studios, Hollywood, across from Paramount Studios. We plan to have a shuttle bust for the tiny distance. Wine of allowed.
DATE: May 1-3 2015
SPACE: 84 linear feet of wall space total, 10 ft high
CURATING: I have the advice of gallery owners experienced in art sales.
COST: I have to cover space, extra lights chairs and the like. I will come up with a formula of a percent of sales plus a figure for every 2ft of 10ft high wall space. It will be very reasonable. If you really can't afford it and the work is fabulous, then we could work out something for you. If more folk participate, the costs plunge. I estimate the following plus 30% of sales to cover costs of sales assistants.
2ft wide 300
3ft wide 450
4ft wide 560
5ft wide 710
6ft wide 890
8ft wide 1340
10ft wide 1530
These prices are one's I will personally guarantee. If we get a good response, then we might be able to lower costs even more. I will also look into a Kickstarted campaign too.
Matting, framing, mounting on Dibond, printing postcards, etc done at actual cost and charged to you, but the prices will be provided in advance.
Look at http://lodima.corg - Archival materials - I am considering having them do all our work as the quality is high and the prices are very good.
POSTCARDS: If images are received in time, we will have postcards from each Photographer with their bio on the back. I'll find our prices. Any suggestions, PM me.
FRAMING: Can be done locally here in LA if you wish. Pictures need to be signed, matted if small and have a number in the series and a statement that these will not be offered online for less than the exhibition prices.
Extra large pictures will need to be signed with edition number and mailed in a cardboard tube.
I will seek good prices for mattes and frames here.
BIO & Artist's Statement: write this out now so they are ready to go.
RETURN SHIPPING: At cost, payable in advance.
FURTHER EXHIBITION OPPORTUNITY: If at all possible, and I have the backing of photographers, we'll also present the pictures in other locations and shows.
INSURANCE: Have your expensive pictures insured if you can in the mail. I will look into costs of insuring the pictures, (for reprinting and framing costs), while they are in my custody and hopefully costs are not beyond my reach.
MAILING LIST: We will advertise the show and also I plan to mail out invitations.
EXPECTED PROFIT: Last year about 70 photographers bought space at ~ $3500 or more for 8 linear feet 10 ft high. About a 1/3 or so are claimed to have made a profit. About 60% are said to be happy and at least one guy is miffed to the nth as he is well established and only sold one picture. So this is part of an identity building process and with subsequent shows and the build up of a following, I expect we will get a good following given the quality and diversity of the work submitted to date.
OMISSIONS: If I have left out a topic that's significant, bring it to my attention.
Private PM's welcomed, public comments allowed too
Asher