Asher Kelman
OPF Owner/Editor-in-Chief
From the digitial monitors at Dreamworks to the film seen in the theater to the print of that image anywhere in the world, the color will be predictable! That's the idea that SKG Dreamworks and HP have!
Remarkably a 30 BIT LCD has been announced.
HP, DreamWorks Preview Breakthrough Color Display Technology
LAS VEGAS, April 14, 2008
"HP and DreamWorks Animation SKG, Inc. (NYSE: DWA) previewed a display technology that helps solve a longstanding obstacle for digital content creators: affordable and consistent color accuracy between devices.
The result of an unprecedented collaboration between the two companies, the HP DreamColor Technology computer display provides accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD).
The display generates the industry's first combination of true 30-bit color - enabling a range of 1 billion colors - in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.
"For decades, storytellers have struggled to manage color in an accurate and consistent manner," said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time."
HP will be selling it's "Dreamcolor" 30 BIT displays directly to the user. The pricing, a picture of the display is not yet available. It has been reported that the displays will be produced for about one quarter of the cost of high end graphic displays digital artists use. HP plan to start delivering the monitor usable with a Mac or AP direct ti consumers this June!
Watch out for further information! It hasn't been disclosed who designed the new monitors but it seems it might have Dreamworks not HP!
Remarkably a 30 BIT LCD has been announced.
HP, DreamWorks Preview Breakthrough Color Display Technology
LAS VEGAS, April 14, 2008
"HP and DreamWorks Animation SKG, Inc. (NYSE: DWA) previewed a display technology that helps solve a longstanding obstacle for digital content creators: affordable and consistent color accuracy between devices.
The result of an unprecedented collaboration between the two companies, the HP DreamColor Technology computer display provides accurate, predictable color and a simple color management process to assure vision-to-production color consistency in a widescreen liquid crystal display (LCD).
The display generates the industry's first combination of true 30-bit color - enabling a range of 1 billion colors - in an LED-backlit LCD at a fraction of the cost of most high-end, studio-quality LCD displays.
"For decades, storytellers have struggled to manage color in an accurate and consistent manner," said Jeffrey Katzenberg, chief executive officer and director, DreamWorks Animation. "Quite simply, when we make a movie about a big, green ogre, our concern is that our ogre is the same color of green throughout the film. HP has truly changed the game with its new display, giving DreamWorks Animation full visual fidelity across the board for the first time."
HP will be selling it's "Dreamcolor" 30 BIT displays directly to the user. The pricing, a picture of the display is not yet available. It has been reported that the displays will be produced for about one quarter of the cost of high end graphic displays digital artists use. HP plan to start delivering the monitor usable with a Mac or AP direct ti consumers this June!
Watch out for further information! It hasn't been disclosed who designed the new monitors but it seems it might have Dreamworks not HP!