Asher Kelman
OPF Owner/Editor-in-Chief
If Lady Gaga is promoting Polaroid in her latest video, something is in the wind! Well Polaroid has bowed to popular demand and the SX-70 type camera is going to be available again
"Polaroid has confirmed that it will be releasing a new Polaroid instant camera later this year after a campaign to not let the film format die revealed fresh consumer interest and we've got photos of what it will look like.
The new camera, which features a cute looking fascia, will come in three colours - silver, black and faux wood and offer fans of the outdated film format the chance to relive the glory days once again." Source It's this film that allows one to make all sorts of art versions with a stick or knife on the developing film.
But the most exciting news comes from a project called "Impossible"
Film suitable for Polaroid cameras will on sale at the end of the month following a two year project but two men sad to see Polaroid discontinue it.
Although officially canned by Polaroid, that hasn't stopped a company called the Impossible Project, recreating in a factory the film to sell to avid fans once more.
The films, developed with help from Harman Technology, will be available in the UK on 25 March and will cost around £16 for a pack of eight photo sheets.
"We've made the impossible possible" say the founders of the project.
The PX100 has been developed for the SX-70 camera, while the PX6000 will be available for the One series of instant cameras. The films will develop from a blue colour before unveiling the black and white image rather than the original Polaroid film, which started a murky brown/yellow.
The Impossible Project plans to release colour film in the summer this year.
This is a good start although we'll have to wait a while to get 8x10 Polaroid type film again!
Asher