This is a problem all photographers have. It is good that you can acknowledge it. Most cannot. However, it is an important step.
Only when you stop being concerned with impressing others can you start to work towards acquiring a personal style. Until then you are not being yourself hence cannot create work that is about you. The work instead is about what you think the audience wants to see.
Rachel,
I agree with Alain that working to one's own values can be a route not only to personal satisfaction, but also to success in having one's pictures actually selected by others for themselves. Folk want to see some expression from an
individual human with a unique perspective. That gives a satisfactory jolt and a new experience. No one wants over-bleached white bread! Even a perfect sunset will go unnoticed because it's a perfect sunset the like of which they have seen too many times already!
Let me add to what Alian has said. My understanding from reading Alain's books and meeting him is that he'd concerned with more than photographing what's there, what anyone might record and then show. It's
his vision which must include not just what one might see. He also aims to include in his final
delivered work the ambience, noise of wind past rocks, the scents or the historical presence of people who painted rocks eons ago and the like. What you see then could only come from his hand. This may not be universal but I so think one can learn from this.
I myself have been so surprised to find that the work I did that I thought folk "wanted" to see was not often selected for projects! Instead, time and again, the pictures I did in the same shoot just for myself, (which were more edgy), somehow resonated more and were chosen for publication! Now, I no longer worry about my work being liked. I do still think a great deal about how to better express my ideas. That I find to be a constant personal challenge where the goal posts seem to move.
Rachel, you are prone to attacking yourself personally when your work does not meet your expectations. Well we all have to destroy a lot of our babies! When you see a series brilliant works, you are just not seeing the entire set of pictures that were made, but likely a tiny fraction selected to work together. You look at your own output and think you need a break. Well have fun, but don't put down your camera, just change your subjects and don't be so serious! Be flippant and enjoy your family and then back to work again.
I too do believe and need self-critique. Mostly I do it, literally at arms length, with a crayon drawing on a B&W copy of my pictures. If one does it that way, one can escape a downward spiral of self-pity and corrosive examination that's damaging to one's own feeling of worth as a photographer. I sometimes even say to my pictures, "Don't take it personally, but here, this is not right!" and scribble all sorts of big complaints. I then feel powerful and in charge, instead of dejected! Marking up a picture, for me at least, allows one to attack one's work without so severely undermining
oneself. For sure it's cheating, but I feel that the picture is itself a kind of "living thing" and it has to bear some of the responsibility, LOL! This lying and dishonest attitude might possibly work for you too. It has a further advantage. At the end one's vicious attack on that failed picture, one at least has a design and renewed motivation to attack the project again and do better.
Asher