Asher Kelman
OPF Owner/Editor-in-Chief
I am amazed how much water is used to process perfectly good jeans to make them appear old. Even stone-washed jeans use millions of liters of water to batter the fabric to become worn and body-fashion friendly.
I am impressed even by companies that use "green" and other environmentally correct buzz words as long as they do indeed help conserve our precious resources.
The French company Girbaud has taken to changing the colors and ripping patterns by use of special lasers directly on the cloth. Now the carbon footprint of this has not been admitted to but it must be considerable. But then the carbon footprint of pumping and filtering all that water and running the tumbling machines with rocks is no longer present, so we may yet be ahead.
See the video here. A bit self-righteous, perhaps, but for sure it's photography, writing with light!
Asher
I am impressed even by companies that use "green" and other environmentally correct buzz words as long as they do indeed help conserve our precious resources.
The French company Girbaud has taken to changing the colors and ripping patterns by use of special lasers directly on the cloth. Now the carbon footprint of this has not been admitted to but it must be considerable. But then the carbon footprint of pumping and filtering all that water and running the tumbling machines with rocks is no longer present, so we may yet be ahead.
See the video here. A bit self-righteous, perhaps, but for sure it's photography, writing with light!
Asher