Jerome Marot
Well-known member
Apple is presently running an advertisement campaign in Germany, presenting billboard size pictures, taken with an iPhone 6. Here is a sample from a local public transport station:
At this particular place, one can walk up to the billboard and look at the picture up close. From a short distance, they show the typical artefacts that one expects from a small sized sensor, which can be described as "watercolor effect", but from further away it is quite convincing.
Still, the message is literally on the wall (sorry for the pun): Apple is using all their marketing power to convince the general public that an iPhone is all what is needed for billboard sized pictures.
I wonder how the photographic market will look like in about 5 years. Small point and shoot cameras are already a disappearing breed. The word is that DSLR camera makers are very worried about the future.
At this particular place, one can walk up to the billboard and look at the picture up close. From a short distance, they show the typical artefacts that one expects from a small sized sensor, which can be described as "watercolor effect", but from further away it is quite convincing.
Still, the message is literally on the wall (sorry for the pun): Apple is using all their marketing power to convince the general public that an iPhone is all what is needed for billboard sized pictures.
I wonder how the photographic market will look like in about 5 years. Small point and shoot cameras are already a disappearing breed. The word is that DSLR camera makers are very worried about the future.